Vision Zero is an initiative that was born in Sweden in 1997 with a clear objective: to eliminate traffic-related fatalities and serious injuries. This approach places human life and health at the center, ensuring they are protected through strategies that optimize mobility and transportation efficiency. Since its inception, hundreds of cities worldwide have adopted this perspective, including many in the United States, where road safety is a top priority.
At ZICLA, we have been helping cities rethink how they address traffic-related safety issues for many years while also contributing to the goals of Vision Zero. Through our innovative products and our commitment to sustainable mobility, we support the development of safe, accessible, and inclusive streets.
Vision Zero initiative in the United States: an urgent challenge.
In the U.S., cities like Chicago, Los Angeles, and New York City have implemented Vision Zero action plans to reduce traffic-related fatalities. However, the results have been varied, and in some cases, they have highlighted the need for more effective solutions to improve road safety.
These challenges have led cities to explore innovative approaches that integrate safe infrastructure, advanced technology, and effective public policies. In this scenario, ZICLA plays a key role in the evolution of urban road safety, offering street safety solutions that create safe, accessible, and inclusive streets.

Innovation and sustainability to reach Vision Zero.
With our mobility solutions from Zebra Family®, Zipper® and Vectorial® systems, and the Pointer® delineator, we have established ourselves as a strategic partner for cities seeking to achieve Vision Zero objectives. Our products help create safe streets for all road users, with a special focus on protecting the most vulnerable: pedestrians and cyclists.
Additionally, we provide technical expertise and guidance to public administrations, ensuring that the solutions implemented are the most suitable and effective.
The Future of Vision Zero: Collaboration and Commitment.
Thanks to the challenges we have faced and continue to face in implementing Vision Zero in the United States, our solutions offer an opportunity to move toward a safer future. Our focus on innovation, sustainability, and protecting vulnerable road users is helping cities that adopt our solutions transition to safer and more efficient urban environments.
The success of Vision Zero depends on clear political commitment, effective collaboration between the public and private sectors, and a culture of road safety that puts people’s lives first. Additionally, it requires efficient technical solutions, where ZICLA makes a difference, with proven solutions developed over many years.
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